AN EVALUATION OF HEALTH WARNINGS IN CIGARETTE ADVERTISEMENT USING STANDARD MARKET RESEARCH METHODS: WHAT DOES IT MEAN TO WARN?

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FISCHER, P.M., ET AL., AN EVALUATION OF HEALTH WARNINGS IN CIGARETTE ADVERTISEMENT USING STANDARD MARKET RESEARCH METHODS: WHAT DOES IT MEAN TO WARN?. TOBACCO CONTROL, Vol. 2, no. 4 (1993), p. 279-285.

Ref. 35988

Location: SIIS R.1048

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Palabras clave:
Campañas de prevención, Drogodependencias, Información, Investigación, Normativa, Publicidad, Resultados, Salud, Tabaquismo

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AN EVALUATION OF HEALTH WARNINGS IN CIGARETTE ADVERTISEMENT USING STANDARD MARKET RESEARCH METHODS: WHAT DOES IT MEAN TO WARN?

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