EFFECTS OF ALCOHOL WARNINGS AND ADVERTISEMENTS: A TEST OF THE BOOMERANG HYPOTHESIS

Saved in:
MACKINNON, D.P., LAPIN, A., EFFECTS OF ALCOHOL WARNINGS AND ADVERTISEMENTS: A TEST OF THE BOOMERANG HYPOTHESIS. PSYCHOLOGY AND MARKETING, Vol. 15, no. 7 (1998), p. 707-726.
Ref. 101495
Location: SIIS D17.1 FOL. 31
Palabras clave:
Alcohol, Drogodependencias, Efectos, Experimentación, Percepción, Publicidad, Riesgo