THE EFFECTIVENESS OF SAME-SEX VERSUS OPPOSITE-SEX ROLE MODELS IN ADVERTISEMENTS TO REDUCE ALCOHOL CONSUMPTION IN TEENAGERS

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BOCHNER, S., THE EFFECTIVENESS OF SAME-SEX VERSUS OPPOSITE-SEX ROLE MODELS IN ADVERTISEMENTS TO REDUCE ALCOHOL CONSUMPTION IN TEENAGERS. Addictive Behaviors, Vol. 19, no. 1 (1994), p. 69-82.
Ref. 40099
Location: SIIS R.992
Palabras clave:
Acción contra las drogodependencias, Adolescentes, Alcohol, Drogodependencias, Efectos, Medios de comunicación, Publicidad